©  Wild Wonders of Europe /Staffan Widstrand / WWF
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What we do

WWF Finland was founded in 1972. We are an independent part of the international WWF network.

WWF works in Finland and its surrounding areas to protect endangered animals and habitats. Read our strategy for the period 2017-2020.

WWF protects Saimaa ringed seals, Baltic ringed seals, White-tailed Eagles and Lesser White-fronted Geese as well as many other species. We also protect traditional Finnish environments and promote the biodiversity of forests and economically and socially sustainable forestry industry.

WWF protects the Baltic Sea and Finnish inland waters by preventing eutrophication, improving oil spill response and promoting marine safety and sustainable fishing. Together with field work, political lobbying and expertise work are significant parts of WWF’s work in protecting the Baltic Sea.

We work to decrease the environmental effects of human actions, i.e. the ecological footprint. Our work includes promoting sustainable consumption and production, mitigating climate change and decreasing water consumption along with its environmental effects.

WWF Finland works to protect nature in developing countries in Asia and Africa. The objective of the work is to protect forests and the species that inhabit them, as well as to improve the living conditions of local people.

All projects of WWF Finland are parts of WWF’s international major projects in which many WWF offices participate. WWF Finland’s projects are carried out together with local WWF offices.

Environmental education and communication

It is important to share the challenges, solutions and accomplishments in nature conservation with many parties:

ordinary people, companies and political decision-makers. By communicating, we can influence people’s attitudes and practices.

WWF reaches a large number of Finns with its communication and campaigns directly and through media. In addition, WWF publishes different kinds of guides, brochures and reports, for example the widely popular Consumer’s Seafood Guide.

Nature conservation is also working together with children and young people. With environmental education, the new generation is taught to love and respect nature and understand that humans cannot survive without it.

Cooperation and fundraising

WWF cooperates with companies in order to improve their environmental responsibility. Cooperation with companies promotes the protection objectives of WWF Finland, influences the ecological footprint of companies’ operations and commits companies to promoting environmental protection.

However, the work WWF does would not be possible without the support of private individuals. The support of Finns does not only provide WWF with a significant portion of the funding for its operations but also with a mandate to influence environmental matters on a social level.

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