Privacy policy for the Consumer Habit Questionnaire

1. GENERAL INFORMATION

Controller: Oy Nooan Arkki Ab (Business Identity Code 0112046-9) (“Nooan Arkki”)

Lintulahdenkatu 10, FI-00500 Helsinki, Finland

tel. +358 (0)9 774 0100 (exchange)

Contact person: Susanna Vuorela

[email protected]

Oy Nooan Arkki Ab is a limited company owned in full by Maailman Luonnon Säätiö – World Wide Fund for Nature, Suomen rahasto sr (“WWF Finland”).

The collected data is part of the Consumer Habit Questionnaire personal data file of Nooan Arkki

(“Consumer Habit Questionnaire personal data file” or “personal data file”).

2. PURPOSES OF PROCESSING PERSONAL DATA AND INFORMATION CONTENT OF THE PERSONAL DATA FILE

The data subjects of the Consumer Habit Questionnaire personal data file are the respondents to the questionnaire.

The legal basis for processing of personal data is the legitimate interest of Nooan Arkki based on an appropriate connection between Nooan Arkki and the data subject when the data subject responds to the Consumer Habit Questionnaire offered by Nooan Arkki. The personal data in the personal data file is processed for the purposes of compiling, analysis and research of the responses given to the Consumer Habit Questionnaire. Nooan Arkki may also process the data of the Consumer Habit Questionnaire personal data file for the purpose of organising prize draws and informing winners of the results.

The personal data collected in the Consumer Habit Questionnaire personal data file consist of data that you provide to us when you respond to the Consumer Habit Questionnaire. The data shall only be stored for as long as is necessary for the purposes for which the data are processed.

3. DISCLOSURE AND TRANSFER OF DATA

Nooan Arkki may make data compilations of the responses given to the Consumer Habit Questionnaire and distribute said compilations to a customer organisation that has deployed the Consumer Habit Questionnaire and through which the data subject has gained access to the Consumer Habit Questionnaire and to which the data subject is in an employment, service or other equivalent relationship. Nooan Arkki always aims to primarily disclose data in a form that does not enable the identification of individuals.

We may transfer your personal data to service providers and subcontractors we have commissioned to process data on our behalf, such as WWF Finland.

4. PROTECTION OF THE PERSONAL DATA FILE

When processing personal data, Nooan Arkki complies with the statutory duty of care and obligation to protect personal data as well as good data management practices. When processing personal data, we aim to ensure that the processing of the data is objectively justified and necessary for the described purposes of use.

The right of access to personal data is limited to employees of Nooan Arkki or its service providers who require access to personal data in order to be able to perform their work-related duties.

5. RIGHTS OF THE DATA SUBJECT

As a data subject, you have the right to access your personal data and request the rectification and/or erasure of any inaccurate, unnecessary, incomplete and obsolete data and the right to request restriction of processing of such data. In certain situations, you also have the right to prohibit the processing of your data.

Nooan Arkki always aims to resolve any disputes concerning the processing of personal data directly with you. If, however, you are dissatisfied with the processing of your personal data, you have the right to refer the matter to the data protection authority for consideration.

If you wish to exercise your rights or you have questions about this privacy policy or the processing of your personal data, please contact the contact person of the personal data file via e-mail: [email protected]