(Updated on 9 June 2022)
1 What are cookies?
2 Why are cookies used?
Cookies recognise your computer when you visit the site again. They also remember the choices you’ve made on the site in the past, improving your experience on the site. Cookies are used to develop WWF’s online services, to recommend content of interest to users and to target marketing. We also collect technical device information, such as information on the browser, operating system, screen resolution and IP address. Some cookies are third-party cookies. Third party cookies are stored for the use of these service providers.
3 Purposes of the data usage
Cookies are used to implement and develop WWF’s online services, to recommend content of interest to users and to target marketing.
Understanding the use and operation of the site
We want to know how our online service is used, which content attracts the most viewers and which content best guides the users to make an effort for nature conservation. Cookies allow us to collect this information. These cookies do not store directly identifiable information about the users and the collected information is statistical in nature.
Improving the user experience
We want to provide opportunities for visitors to the WWF website to support the operations. For this purpose, we use additional third party services, through which we can target our communications/messages to visitors through advertising, as well as measure the effectiveness of our communications. As a charity, it is our duty to spend funds on advertising in a cost-effective manner.
WWF’s websites and services also contain links and connections to third-party websites, as well as ‘social extensions’. For example, based on the information stored by the Facebook plugin, WWF messages may be displayed to the user in the Facebook advertising network.
Third-party applications are subject to third-party terms and conditions.
4 Manage your cookies
5 Cookies used on the website and their duration
Below is a description of the cookies used on our website and their duration. Cookies are either session-specific, meaning they are deleted when you close your browser, or persist for a specified period of time or until they are deleted by the user.
- Adform: Adform’s cookies are used to implement and target advertising and to measure the effectiveness of advertising. The duration of these cookies varies from one week to one year.
- Facebook: Facebook’s cookies are used to implement and target advertising and to measure the effectiveness of advertising and to enable the functionality between our website and our Facebook page. These cookies are typically deleted after the session or stored for 1–3 months.
- Google Analytics: Google Analytics is a web analytics service that monitors and reports on the use of our website and enables us to improve the user experience on our website. The cookies used by the service are typically stored for 6–24 months.
- Google Tag Manager: These cookies are used to track and analyse the use of the website so that users’ preferences can be remembered for subsequent visits. These cookies are stored for 15 months.
- Google Ads: These cookies provide us with information about how our website is visited as a result of advertising. These cookies are stored for 90 days.
- Twitter Ads: These cookies provide us with information about how our website is visited as a result of advertising. These cookies are stored for 30–90 days.
- Hotjar: The purpose of cookies used by this web analytics service is to improve the user experience of the website, for example by identifying users so that the same notifications and forms are not repeatedly presented to the same user. These cookies are stored for the duration of the session or for one year.
- LinkedIn Ads: The purpose of these cookies is to target and optimise advertising and enable the functionality between our website and our LinkedIn page. These cookies are typically stored from three months to two years.
- Pinterest: These cookies provide us with information about how our website is visited as a result of advertising. These cookies are stored for 25 months.
- Juicer: The Juicer service gathers together content published by WWF on social media in one view and enables it to be presented as part of a website.
More information about the cookies described above and the information collected by them is available on the website of each service provider. Read more about the privacy policies of third-party service providers:
General information about cookies:
Traficom – Confidential communications